The Athlete Who Became A Content Creator
Athletes used to train for performance. Now they also train for the camera. What happens when filming, editing and social media become a second ful...
Taking Icon Beyond Our Own Testing Environment
Five pairs of Alchemy ICON carbon fins travelled to Austria for real-world testing, bringing our latest technology into the hands of the local free...
The Depth You Want Might Not Be Your Depth
The depth you want isn't always the depth you're ready for. How ambition, ego and comparison can affect your progress, judgement and safety in free...
What You See Is Not Always What You Get
Two freediving products can look identical but be very different inside. From hidden foot-pocket materials to carbon blade construction, here's wha...
The Mediterranean Is Becoming A Different Sea
The Mediterranean looks familiar, but beneath the surface, an extraordinary transformation is underway. Warmer waters, new species and disappearing...
When Training Becomes Another Source Of Stress
Freediving is supposed to teach us how to relax. So why does training sometimes leave us stressed, frustrated and chasing numbers instead of enjoyi...
When Healthy Eating Stops Being Healthy
Can eating too healthy become unhealthy? When clean eating turns into food anxiety, even the most disciplined athletes can end up doing more harm t...
Products Should Be Tested By People Who Can Break Them
A product can pass every laboratory test and still fail in an athlete's hands. Why the people who push equipment hardest are often the ones who mak...
Why We Pay To Be Uncomfortable
We built a world designed for comfort. So why are we paying to freeze, suffer, climb mountains and dive deeper? The psychology behind our strangest...