Why We Created ICON
Discover why Alchemy created ICON carbon freediving fins, combining competition-grade performance, adaptive fit, comfort and versatility in one sys...
Alchemy ICON Freediving Fins: Tested In The Real World
Tested across oceans, lakes and depths around the world. Luca, Christine and Josh reveal what Alchemy ICON freediving fins really deliver in the wa...
Everything Changes Next Friday
Years in the making. Built to solve real problems. Next Friday, we reveal it.
The Skill Nobody Notices Until It Saves A Life
Situational awareness is one of the most overlooked skills in freediving. Constantly observing your surroundings helps prevent accidents, improves ...
Being Unreachable Is A Luxury
Being unreachable has become one of modern life's greatest luxuries. Learn how stepping away from constant notifications can improve focus, support...
The Science Of Trusting Your Buddy
Discover the science behind trust in freediving and why a reliable buddy is one of the most important factors in safety, performance, and confidenc...
The Species You'll Never Notice Disappearing
Whales and sharks capture our attention, but the ocean depends on countless overlooked species. Discover why tiny fish, sponges, plankton, worms, s...
The Perfect Weighting Myth
Is there such a thing as the perfect weighting setup in freediving? Discover why buoyancy is more complex than a single number, how small weight ch...
Fueling For Depth
Could your diet be limiting your freediving performance? Discover how meal timing, digestion, hydration, and food choices influence relaxation, equ...