Why We Keep Going Deeper
There’s nothing down there we need, so why do we keep going deeper? The psychology behind our need to explore limits, master the difficult and find...
Start With The Problem, Not The Product
Great products don’t start with technology. They start with people. See how real freediver needs shaped ICON and a different approach to performanc...
What Are We Actually Supposed To Do?
We know what’s happening to the planet. Governments know. Companies know. So why does so little actually change, and what can the rest of us realis...
From Your Deepest Dive To Your Longest Day In The Water
What if one pair of fins could do it all? From 100-metre dives to training, teaching, exploring and spearfishing, that is exactly why we created Al...
The Pressure Behind The Perfect Dive
Social media shows spectacular freediving performances but rarely the years behind them. A closer look at comparison, pressure, anxiety, unrealisti...
Performance Should Not Hurt
Why should high-performance freediving foot pockets hurt? Discover how Alchemy ICON combines efficient power transfer, adaptive fit and all-day com...
Why We Created ICON
Discover why Alchemy created ICON carbon freediving fins, combining competition-grade performance, adaptive fit, comfort and versatility in one sys...
Alchemy ICON Freediving Fins: Tested In The Real World
Tested across oceans, lakes and depths around the world. Luca, Christine and Josh reveal what Alchemy ICON freediving fins really deliver in the wa...
Everything Changes Next Friday
Years in the making. Built to solve real problems. Next Friday, we reveal it.