What You See Is Not Always What You Get
Two freediving products can look identical but be very different inside. From hidden foot-pocket materials to carbon blade construction, here's wha...
Products Should Be Tested By People Who Can Break Them
A product can pass every laboratory test and still fail in an athlete's hands. Why the people who push equipment hardest are often the ones who mak...
Start With The Problem, Not The Product
Great products don’t start with technology. They start with people. See how real freediver needs shaped ICON and a different approach to performanc...
Everything Changes Next Friday
Years in the making. Built to solve real problems. Next Friday, we reveal it.
The Next Step: A Freediving Center
We’ve built equipment for years. Now we’re building the environment around the dive. Our first freediving center is coming soon.
Protecting What Inspires Us
The ocean is under pressure, but some people are already at sea working to change that. This video highlights the collaboration between Alchemy and...
How Marketing Can Reduce Overconsumption
Marketing has shaped a world of throwaway habits. Ethical storytelling can rewrite the narrative, fostering transparency, emotional longevity, and ...
Why We Refuse To Join Black Friday
In a world built on pressure to buy more, Alchemy steps away from Black Friday and the waste it creates. This is a reflection on values, restraint,...
Alchemy And Association Oceania
Alchemy joins forces with Association Oceania to protect whales and dolphins in French Polynesia, blending innovation, exploration, and conservatio...